Digital Print Bytes
http://www.podi.org Issue 40 February 27, 2004
PODi Best Practices Awards Recognize Innovative Applications
PODi announced the 2004 winners of its Best Practices awards to 250 industry leaders at the annual PODi Applications Forum in Las Vegas. This Americas Region award honors organizations in the U.S., Canada and South America whose digital print-on-demand strategies are best in class. Three categories of applications were considered: direct marketing, collateral management, and transactional applications.
Best of Show
The "Best of Show" winner of the PODi Best Practices awards was Prudential Retirement and Royal Impressions with personalized 401(k) enrollment books and statements designed to increase employee enrollment and encourage sound investment.
Direct Marketing Category
· First place: Jay Pontiac Buick and HotIdeas.com* for their personalized automobile service reminders.
· Honorable mention: United Stationers and RT Associates for a Web-enabled application that allows resellers to produce direct marketing campaigns.
Collateral Management Category
· First place: Huntington College and Scope1 Marketing Technologies' "build me a brochure" Web application for prospective students.
· Honorable mention: Virginia Farm Bureau Mutual Insurance and Document Sciences for their application server software to produce policies and quotes on demand.
Transactional Category
· First place: Securian Retirement Services and DST Output for their color hybrid statement-newsletter solution.
· Honorable mention: Cigna and Art Plus Technology for their CRM statements
The awards complement the annual Best Practices report to be released by PODi in late March, which will include an in-depth review of the winning applications. The Best Practices reports are free to PODi members and available for purchase by non-members at http://www.podistore.org .
To read more about the Best Practices awards and the applications please read our press release at http://www.podi.org/pdf/about/press-releases/BestPractRelv5.2.pdf . PODi member companies can also view presentations about these case studies in the Members Area of the PODi Web site. Please see the article "PODi Applications Forum a success" below for directions.
About PODi
PODi,
the Digital Printing initiative, is a market education and development
initiative sponsored by over 70 of the leading vendors in the digital printing
market. PODi activities are directed by the Executive Board: Adobe,
Electronics For Imaging, Hewlett-Packard,
IBM, NexPress,
Pitney Bowes and Xerox.
A full membership roster is available at http://www.podi.org/sponsors
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Editor:
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*PROMPT RECOVERY, INC. NOTE: The data management and variable data programs written about in this article, were created and developed by Mr. Jeff Scott in 2001. The auto dealership service reminder program featured here was marketed and sold to Jay Pontiac-Buick by Mr. Scott's company, Customer Appreciation Resources (CAR). Beginning Fall 2003, these products and services were marketed and sold to other dealership as Hotideas.com during Scott's brief partnership with the company. Since June 1, 2004, these services are now offered exclusively though Mr. Scott's company - Prompt Recovery, Inc.